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MEDIA INTERVIEW GUIDE PUBLISHED
BY
LOCAL AUTHORITY
Messages! Messages! Messages! In
dealing with the media, both what a person
communicates as well as how a person
communicates is important. To assist
spokespersons with effectively communicating
their messages, Steve Mongelluzzo of
Mundelein has just published "Winning Media
Interviews: Sure-Fire Tactics to Get Your
Messages Out."
Using his more than 25 years of as a former
PR director for the IRS and currently a
government consultant who is training
globally, Mongelluzzo details for those who
either deal with the media daily or just on
occasion how to make the most of each media
interview. He has trained hundreds of
spokespersons at all levels-from senior
executives to front-line managers to
technicians to law enforcement personnel to
PR specialists. His perspective is
unique-that of a person who has dealt with
the media, not a reporter. He identifies the
many challenges a spokesperson faces and the
critical steps that should be taken from
preparation to doing the interview.
The book is filled with a number of
effective communications tools and
techniques unique to dealing with each kind
of interview-from print to radio to
television. It illustrates how to make your
messages stand out and how to focus on
making an interview a positive experience
for all involved. It provides valuable
assistance to novice and professional alike
on how to avoid the pitfalls of each kind of
interview situation and make every media
contact a win-win experience."Whether you
deal with the news media on a regular basis
or just occasionally, you need to practice
effective communication skills to
successfully deliver your messages," says
Mongelluzzo. "To be truly successful at
delivering messages, you need a thorough
understanding of not only those skills
common to all media interviews but also
specific skills unique to each type of
interview."
Some of the skills covered are preparing
motivating messages that call an audience to
action, learning to anticipate questions
that might be asked, developing quotes that
"jump out" at reporters, staying in control
and out of trouble, handling difficult and
sensitive questions, and practicing specific
skills for each type of media interview.
"If there is anyone who knows how to deal
with tough questions, it's a former PR guy
for the IRS," said Linda Wallace, former
director of the American Library Association
public information office. "Steve offers
tips for all kinds of media and situations
from softball to hardball, taking the
mystique out of dealing with the media. He
makes it not only readable but doable."
For further information, contact FIRST
Communications at 847-566-7853. Ordering
information is available at
www.WinningMediaInterviews.com.
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