Edited Interviews (Part 1)
	Don't Become Defensive
	Have a Powerful Ending Ready
	Admit Mistakes....and Apologize
	Avoid Off the Wall Comments
	Use Bridging Statements
	Avoid Absolutes - Use P.U.N.G.
	Correct Inaccurate Information IMMEDIATELY
	Don't Let a Reporter Interrupt Your Answer
	Developing Messages
	You Can Help a Newspaper Reporter Get It Right
	Develop a Media Policy
	Position Your Organization for Success
	Buy Time

The "Media Interview Tip of the Month" is taken from my book, Winning Media Interviews: Sure-Fire Tactics to Get Your Messages Out. Feel free to share my tips with your staff and colleagues. I would like to hear from you about using the techniques I discuss in my book. Also, send me a note and let me know if it is okay to share your comments with others on this web page (to contact Steve go here.)