Introduction....................................................

i

Part I	Fundamentals of Communication ...........		1
1	Message Development 3
2	Delivery Skills 9

Part II	General Tips for Media Interviews ...........		15
3	Making the Decision 17
4	Preparing for Interviews 27
5	Techniques You Should Practice 43
6	Tactics Used by Reporters 53
7	After the Interview 59

Part III	Print Interviews ....................................		63
8	Newspaper Interviews 65
9	Trade Press and Feature Interviews 75

Part IV	Television .............................................		79
10	General Tips for Television 81
11	Live TV News Interviews 91
12	Remote TV Interviews 95
13	Interviews Edited for TV 101
14	TV Talk Programs 107

Part V	Radio ...................................................		115
15	General Tips for Radio 117
16	Live Radio Interviews 125
17	Interviews Edited for Radio 129
18	Radio Talk Programs 133

Part VI	Miscellaneous Media Situations ..............		139
19	News Conferences 141
20	Ambush Interviews and Editorial Boards 149

Part VII	Practicing Media Interviews .....................	153
Glossary of Terms ..................................................		161
Worksheets and Illustrations ..................................		163
Index ....................................................................		165
Quick Order Form ...................................................		171