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Edited Interviews (Part
2)
The edited interview has several advantages but also some disadvantages. As I mentioned in Part 1, preparation and practice are key to successfully delivering your messages during this type of interview.
The advantages of the edited interview include:
-
You can correct any
misstatements you make during the
interview.
-
You can begin your
answer over for any reason.
-
You can get help during
the interview.
-
You can look at your
notes between questions.
-
More than one sound bite
may be used in the news story.
There are also several
disadvantages to the edited interview:
-
The reporter picks
your quote.
-
Time constraints
hinder your ability to deliver your
message.
-
You cannot correct
any inaccurate information given by the
reporter or others in the final story.
-
The reporter can use
"silence" and repeat questions during
the interview.
Since the edited
interview is the most common type of
interview most people do, especially for TV,
it is important that they know how to
successfully communicate during this type
interview. And as I have mentioned several
times, preparation and practice are key.
The
"Media Interview Tip of the
Month" is taken from my book,
Winning Media Interviews: Sure-Fire Tactics
to Get Your Messages Out. Feel free to
share my tips with your staff and
colleagues. I would like to hear from you
about using the techniques I discuss in my
book. Also, send me a note and let me know
if it is okay to share your comments with
others on this web page (to contact Steve go
here.)
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