Reporters can become very aggressive during an interview. No matter how challenging a reporter is, do not argue, lose your temper or become defensive during an interview. A reporter who sees that these tactics are bothering you will probably pursue the issue in great length.

If you look or sound defensive on TV or radio, the audience will feel that you are hiding something or that you are out of control. Remember, you usually appear defensive by your body language and vocal tone, not by what you say.

On the other hand, if you remain calm and always answer reporters' questions in a courteous and professional manner, you will maintain your credibility. You will appear responsive and willing to help, and not hiding something.

You cannot control the questions you receive from reporters, but you can control your reaction to those questions. Never become defensive.

The "Media Interview Tip of the Month" is taken from my book, Winning Media Interviews: Sure-Fire Tactics to Get Your Messages Out. Feel free to share my tips with your staff and colleagues. I would like to hear from you about using the techniques I discuss in my book. Also, send me a note and let me know if it is okay to share your comments with others on this web page (to contact Steve go here.)