One of the best techniques to use to help you successfully deliver your messages is to always go into an interview with a 20-30 second ending statement that includes your most important message. You can use this "ending message" in both print and broadcast interviews.

Print reporters may be confused by the volume of information you give during the interview. You should conclude the interview with your powerful ending by saying, "The most important thing your readers should know (or do) is …"

Many interviewers end radio and TV talk programs by asking, "Any final thoughts?" or "Any final comments?" Don't hesitate. Instead, jump right in and deliver the powerful ending you prepared.

Don't leave success to chance. Preparation is key, and preparing a powerful ending will increase your chances of success.

The "Media Interview Tip of the Month" is taken from my book, Winning Media Interviews: Sure-Fire Tactics to Get Your Messages Out. Feel free to share my tips with your staff and colleagues. I would like to hear from you about using the techniques I discuss in my book. Also, send me a note and let me know if it is okay to share your comments with others on this web page (to contact Steve go here.)