Accuracy can be a real problem in newspaper stories. I feel that people are misquoted, or the information is not accurately presented, in newspaper stories more frequently than in either radio or television interviews. The obvious reason is that we depend on a newspaper reporter taking good notes and then accurately quoting from those notes. Even a few wrong words can change the meaning of a statement or the slant of the story. Here are some things you can do to help newspaper reporters, especially during phone interviews:

1. Talk slower. This will make it easier for the reporter to listen to what you are saying and take accurate notes.
    

2. Use more (and longer) pauses. Pauses will help you organize your thoughts and give the reporter the chance to comprehend what you said and clarify any confusion.
    

3. Respect silence. Do you hear the computer keys in the background? The reporter is taking notes. Don't interrupt his/her train of thought.
    

4. Give the reporter a "take-away." Fax or e-mail a talking paper or fact sheet so the reporter has your key points in writing. This is especially helpful if you are discussing highly technical information.
    

5. Highlight your key message by ending the interview with, "The most important thing your readers should do (or "should remember") is..."
    

6. Offer to review the story for technical accuracy. Some reporters will agree if the topic is complex. Only make this offer once.
    

Remember, newspaper reporters have a lot going on-they are asking questions, listening to your answers, taking notes, looking for a direct quote, and trying to think of another question. Help the reporter get the story right.

The "Media Interview Tip of the Month" is taken from my book, Winning Media Interviews: Sure-Fire Tactics to Get Your Messages Out. Feel free to share my tips with your staff and colleagues. I would like to hear from you about using the techniques I discuss in my book. Also, send me a note and let me know if it is okay to share your comments with others on this web page (to contact Steve go here.)